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Logo is the visual symbol of image and culture of a corporation, which expresses the spirit and cohesion of the corporation “National Roc” is the new logo for Shenzhen Airlines Roc (Peng), a divine bird, its wings stretch as if they are huge clouds drifting as far as the horizon Its physique and manner look exactly like the hieroglyph “National Roc” is the totem aggregating the traditional and modern Chinese cultures The design is harmonious and the colors of red and gold are gloriously lined with one on the other, agglomerating the soul of the oriental culture Tallness and straightness, fullness of vitality, are the reflection of progress and prompt response The design and sculpt seem strong, vigorous and act with great aplomb, implying the great foresight, broadness in the heart and the firm roots, representing the aplomb, trustworthiness and progress representing the aplomb, trustworthiness and progress of Shenzhen Airlines, to reach the strategic goal of domestic and international development New corporate image will promise Shenzhen Airlines steady development |
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