I. Culture totem: National Roc
Once a roc take off with wind, it will fly high above the sky
II. Core concept
We are determined to become the world's most respected and most valuable airline, promoting China's aviation service to be the first choice in the world
We are due to be the world's most respected and most valuable airline via comprehensive innovation and continuous improvement.
As a player of China's civil aviation industry, we are still responsible to promote the development of the entire national aviation with our own efforts, making China's aviation a leader worldwide.
Leader of Featured Airlines
We will display our individuality via features, with the ideal of becoming a promoter and leader of featured airlines in the world.
Struggling: Struggle to Compete
Enthusiastic: Enthusiastic for Starting Business
Enterprising: Enterprising for Sustained Development
Innovative: Innovating to Create Features
Responsible: Responsible for Enterprise Operation
4、 Values system
We advocate promoting the continuous progress of Shenzhen Airlines through continuous improvement. Because we deeply believe that there is not the best, only better
The team is the guarantee for our continuous improvement, the fundamental element of Shenzhen Airlines, and the cornerstone for gathering staff and promoting the continuous development of Shenzhen Airlines.
The respect for employees, customers, and the public is the power source of continuous improvement of Shenzhen Airlines, while the harmonious development of Shenzhen Airlines needs recognition, trust and support from all aspects.
III. Operating Rules
1. Market rule: The quality today determines the market tomorrow
2. Strategy rule: Don't compete for rankings, but only create features
3. Service rule: Feel easy and considerate at anytime with Shenzhen Airlines
4. Safety rule: Eternal safety starts from zero
IV. Management Rules
1. Process rule: predigested, progressive and precise
2. Organization rule: integral, cooperative, practical and efficient
3. Team rule: coordinative, sharing, inclusive and personalized
4. Communication rule: Non-boundary, non-limitless and non-barrier communication
5. Talent rule: Four Virtues of Talent (Intelligence, Integrity, Benevolence and Bravery)
Intelligence: Take a broad and long-term view for continuous innovation
Integrity: Keep promises and take responsibility
Benevolence: Be rigorous with oneself but lenient with others
Bravery: Be so brave that never say die
6. Performance rule: Value performance and cherish ability
Take Shenzhen Airlines' employees with good performance as our pride
Show Shenzhen Airlines' employees with profound abilities as our images
7. Learning rule: Innovation roots in learning.
Learning is the source of innovation, so we believe in comprehensive continuous learning. Learn from customers, peers and colleagues...
1. Corporate Image：
Share with employees to build a corporation loved by employees
Experience with customers to build a corporation praised by customers
Progress with society to build a corporation trusted by society
2. Employee Image：
Responsible, passionate, capable and dignified
Responsible: Keep promise with actions
Passionate: Take actions by heart
Capable: Take actions professionally
Dignified: Take actions for good
3. Our Style:
Lead by example, vigorous and resolute
Feel easy and considerate at anytime with Shenzhen Airlines